SEO, or Search Engine Optimization, is crucial for improving a website’s visibility on search engines such as Google and Bing.

What is Technical SEO?

Technical SEO refers to the process of optimizing the technical aspects of a website to improve its visibility in search engine results pages (SERPs). It involves enhancing the technical elements of a site to make it easy to crawl, index, and understand by search engines, thereby improving its organic rankings. Here’s a breakdown of what technical SEO encompasses:

1. Importance of Crawlability and Indexing

  • What is it? Make sure search engines can crawl and index your pages.
  • Example: Including a robots.txt file to guide search engines about which pages to crawl or not.


  • Ensure that important pages are not blocked in robots.txt.
  • Use the index or noindex meta tags wisely to control the indexing of pages.

2. XML Sitemaps

  • What is it? A map that lists all the pages on your website.
  • Example: Create an XML sitemap and submit it to search engines.


  • Ensure the sitemap is updated regularly with new content.
  • Submit the sitemap through Google Search Console.

3. Site Structure and URL Structure

  • What is it? Having clean and understandable URLs.
  • Example: instead of


  • Keep URLs short and descriptive.
  • Use hyphens to separate words.

4. Mobile-Friendliness

  • What is it? Ensuring your website is optimized for mobile devices.
  • Example: Make sure your website design is responsive.


  • Test your website using Google’s Mobile-Friendly Test tool.
  • Avoid using Flash.

5. Page Speed

  • What is it? The loading speed of your web pages.
  • Example: Compress images, use browser caching.


  • Use tools like Google PageSpeed Insights to check speed.
  • Optimize CSS, JavaScript, and HTML.

6. HTTPS (SSL Certificate)

  • What is it? Secure Hyper Text Transfer Protocol ensures data transferred between web servers and browsers remain private.
  • Example: Obtain an SSL certificate and implement it.


  • Choose a reliable SSL certificate provider.
  • Make sure your website URLs are updated to HTTPS.

7. Structured Data (Schema Markup)

  • What is it? Code that helps search engines understand the content better.
  • Example: Using schema markup to provide information like reviews, ratings, and business hours.


  • Use Google’s Structured Data Testing Tool.
  • Implement relevant schemas from

8. Canonical Tags

  • What is it? A way to prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page.
  • Example: If you have multiple URLs displaying the same content, choose one as the canonical URL.


  • Use the rel="canonical" link element wisely.
  • Make sure the canonical URL is correctly formatted.

9. Error Handling (404 Pages)

  • What is it? Handling error pages to improve user experience.
  • Example: Customizing the 404 error page with a design consistent with your website, and providing useful links to navigate back.


  • Regularly check for broken links and fix them.
  • Use tools to find and manage 404 errors.

10. Internal Linking

  • What is it? Linking pages within your own website.
  • Example: Link related blog posts to each other.


  • Use descriptive anchor texts.
  • Don’t over-optimize; keep it natural and user-friendly.


  • Tools to use: Google Search Console, PageSpeed Insights, Mobile-Friendly Test, Structured Data Testing Tool.
  • Regular Checks: Keep conducting regular SEO audits to find and fix issues.
  • Continuous Learning: SEO is dynamic. Keep updated with the latest trends and best practices.